Sam had been born locally, the son of Mr & Mrs Thomas Gould, 42 Fox Street, Edgeley. He was married to Sarah and they lived at 47 Adelaide Road, Edgeley, with their two children. At the time that Sam was killed, Sarah was staying at her in-laws' house.
Before he enlisted, in February 1915, Sam worked locally at Sykes' bleachworks. He was killed in the Battalion's first major attack, towards the end of the Battle of the Somme, recorded here.
A friend later wrote to the family "On the night of the 12th, I was with Sam and he was busy cooking for the officer. We talked of the following morning's work and I was surprised when he said he was going over with us into the fight. He chaffed me about us getting a nice "blighty" apiece, which would get us home. We shook hands and wished each other a safe return and I thought no more of it until I came down from the line on the 15th after all was over and then I was told Sammy had been knocked out. On making enquiries I found to my horror that it was true and I can tell you it nearly took what life I had left out of me, for Sam was just as a brother to me and his cheery smile and cheerful talk were things one cannot forget. From what I can hear, he was not obliged to go with us being engaged at the time on other work, but he would have been the last one in --------Company not to go and that did not suit Sam; he would not let anyone think he was getting out of it, so he did his bit with the rest. He had a name second to none. Everyone knew Sammy and whenever he came to see me he was greeted with Hallo, Sammy by a dozen voices at once, being so popular with the lads and also known as a good and gallant soldier."
Sam's body was never recovered and identified and he is commemorated on the nearby Memorial to the Missing.